This was an unusual brief for me as previously to working on this site I had no concept or understanding of fertility coaching.
I always find it helps with the design process if I gain a good understanding of my client's industry or service. So I did a lot of reading to bring me up to speed.
Zoe wanted to convey through the site her qualifications and offer a number of services.
This was to be an e-commerce site. So I designed things in such a way that each service acted as a sales funnel and at the end of the page the visitor could easily book an appointment and pay at the same time.